NewNews - Steam Sale Dates For 2013?

Whether this is purely rumor or a convincing prank, it's pretty evident to most steam users that there will be a seasonal sale around Thanksgiving and Christmas.  Well it seems that one of the developers that Valve has notified about the upcoming sales to have them put a discount price on their game, which happens to be a greenlit game, has leaked a picture of the message stating that:

"Valve will hold its Steam Autumn Sale from November 27 through December 3, followed by a Steam Holiday Sale between December 19 and January 2."

As excited as I am to know the dates, this causes some problems for people.  For other publishers and developers, letting the public know the exact dates may lower the profits and sales they could've made before.  That may not sound like a great deal for us because the customer wants to save, but we must keep in mind that developers and publishers are trying to break even and make a profit off their hard work.  As for us customers, this leak can cause several changes.  The dates won't change because that's a huge problem, but prices of discounts may change to compensate for the public knowing the dates of BOTH sales.  So instead of having the same sale price for both sales, we might not get as good of discounts during the Autumn sale if the publishers/developers decide to change them and will drop them lower in the Winter sale.  Or they can decide to not have as big of a discount for both sales because there will be people who plan on getting certain games during the sales no matter what the discount is and the price can still be kept somewhat high for the publishers/developers.

In any case, I'm ready for Steam sales.  There's a lot of games I'm looking forward to getting and playing.  I just hope Valve doesn't do something drastic like cancel the Steam sale.  Although, the backlash from the community due to the lack of a Halloween event for Team Fortress 2 and DotA 2 riled people up, so I'm sure Valve doesn't want to cause any more of that.

Source: Joystiq - Rumor: Upcoming Steam sale dates leaked