Official Site: https://indiegamestand.com/store/
There are a lot of digitally distributed game sites out there, but a lot of them don't always reach their target audience. I didn't know about GreenManGaming until one of my friends told me about it and how he got Borderlands 2 for $36 pre-order. GoG is often mentioned on multiple gaming news media sites. I found out about Desura from the Humble Indie Bundle. Thanks to Joystiq, I now know of one other site that distributes indie games! IndieGameStand has indie games that haven't reached other platforms such as Steam and Desura and are still in Beta or even Alpha stages so that fans of indie games can grab them. Steam keys and Desura keys can be given if available and become available whenever they get officially on a platform. The site also often gets sales and even has a Pay-what-you-want sales in 96 hour durations. Even if you're one of those who wish to wait until the game is readily available on Steam and get it off there directly, you can skim through the site and see what indie games there are that need your support and upvote them on Steam Greenlight as the Steam Greenlight page itself can get quite messy and convoluted. So if you like Indie games, lots of sales/discounts or want to find specific games to support on Steam Greenlight, IndieGameStand is a good site to visit.
Source:
-Joystiq - IndieGameStand launches developer-focused online store
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